Case Studies
UX Design + UX Strategy
MongoDB: Using Empathy to Increase Sales
The Client: MongoDB
The Industry: SaaS, Tech, Database, B2B
The Challenge: Increase online sales and conversions on high-traffic web pages
The Results: 48% increase in sales and FT/PT online conversions
UX Research + UX Strategy
VSAP: Increasing Democracy Through Research and Accessibility
The Client: Smartmatic and LA County
The Industry: Tech, Government
The Challenge: Identify ways to make in-person voting easier for all residents of LA County
The Results: 95.4% of voters rated the VSAP Ballot Marking Device as “very easy to use”
UX Design + Art Direction
Dinair Airbrush Makeup: Beautifying a Check Out Flow with Elegant UX
The Client: Dinair Airbrush Makeup
The Industry: E-Commerce, Cosmetics
The Challenge: Increase online sales and improve website checkout experiences.
The Results: 20% increase in online sales and digital engagement
References
Angelo Reale
Software Engineer at MongoDB
“Kitty is a very authentic and vocal member in any team. She always contributes bold statements with the product’s best interest in mind, and she excels as a designer when it comes to gathering requirements from multiple stakeholders, as well as translating those into beautiful mock-ups. I would recommend Kitty for any Product Design role that involves taking true ownership of the product and processes.”
Eric Renaud
Project Manager at MongoDB
“As the Project Manager of cross-functional projects with Kitty, I can’t speak highly enough of her ability to work with *everyone* in an understanding manner while always being mindful of milestones. She’s focused and driven to complete work on schedule and is adept in gaining stakeholder trust. Her functional skills as a UX designer are outstanding – and she brings a mind for process optimization with constructive feedback.”
Chelsea Aguilar
UX/UI Designer at Indeed.com
“Kitty made a long-lasting impression with me. Her ability to communicate ideas and design principles made completing design sprints far easier than I had previously experienced. She is incredibly insightful and quick-witted. She possesses a keen eye for composition and color and maintains such a playful outlook towards design itself. Any organization would be lucky and all the more equipped with Kitty as a part of their team.”
Jack O’Brien
Founder and VP of Cracked.com
“In her time working as a designer and illustrator on the Cracked book, Kitty displayed a great deal of talent and was extremely fun to work with. She created quality work in a number of different styles, and was extremely flexible and hard working. I would definitely recommend her to anyone looking for a gifted and extremely professional designer.”
Skills
Researching
I focus on understanding user goals and needs, allowing businesses to increase customer retention and market share while lowering the cost of acquisition.
Design Thinking
I work iteratively, always asking questions and experimenting with new ideas. Challenging assumptions and redefining problems to find innovative solutions.
Problem Solving
UX design allows me to indulge my intellectual curiosity. By consistently asking, “how can we improve?”, every challenge is a chance to do my best.
Collaborative
There are no “rockstars” in UX. Design is a team sport. We all win and our skills shine when we work together. Everyone I work with has something to teach me.
Empathic
Empathy for the users, my team mates, and stakeholders is my guiding light. Great UX and leadership start with seeing and understanding how people think and feel.
Inclusive
UX design is about people. I design inclusive and accessible products because it creates better user experiences for everyone, while also boosting sales and revenue.